Logikk is partnered with a global creative agency who is looking for a Senior Data Planner / Media Strategist (with a solid background in utilising Data to enable Multi-Channel Communications) to be based at their HQ in London for an initial 6-month contract, likely to extend as additional SOW’s get signed off.
This position requires someone with an unrivalled understanding of data and how it:
Inspires great strategies and forms the basis for creative/content briefs
Drives the delivery of multi-channel communications, most importantly media.
Can be used to optimise performance in a test/learn environment
The most important elements of this role are:
Establishing what content, what channels and what audiences are targeted to drive growth.
Working with 1st party data
Collaborating with an analyst
Creating comms plans (media, site, email, social)
Development of multi-channel communications plans to drive relevance and intent to purchase
Collaborating closely with a data analyst to define actionable insight from multi-channel 1st party data including site, media, email and social
Developing an understanding of local market nuances for shopper/owner experiences and highlighting potential opportunities to deliver business objectives
Working with a data analyst to recognise patterns of behaviour that drive intent (purchase, engagement)
Supporting the creation of briefs to individual channel owners i.e media, email, site
Working to create a test and learn calendar of activities that can be measured, optimized and scaled
Skills & Experience:
Operated as a high-level data strategist or planner focused on multi-channel communication strategies
Ideally having global market experience – having worked to refine strategies to align to local market needs
Worked closely with data analysts to develop behavioural segments for targeting based on 1st party data
Clear understanding of media targeting, the good and the bad and how it plays a role with other channels including partners/affiliates
If this sounds like the type of opportunity you are looking for, please get in touch with Steve Kilpatrick at Logikk ASAP, as this is a contract with an immediate start.
Multi-Channel Communications / Data planning / data strategy / data planner / data strategist / Digital planning / Digital Strategy / CRM / Digital / Media / Programmatic / Campaign / Analytics / performance measurement / insight / actionable intelligence / optimisation / multi-channel / omni-channel / test and learn